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Logos  |  Strapline  |  Colors  |  Typography  |  IconsWe Are Sitel  |  Templates  |  Stationary  |  Photography  |  Videography  |  Presentations

A brand is who you are: the identity and overall experience people have with an organization, product or service. And as a global organization, it’s important we remain true to who we are and represent the group consistently.

How we’re perceived is crucial. The look and feel of our communications play a vital role in this; therefore, we must adhere to our branding guidelines. A strong brand positions us as a leader in CX management whilst consistent usage of the identity enhances the world’s recognition of who we are and visually reinforces our reputation for quality and leadership.

These guidelines should be leveraged as a call to action to align our creative work and bring focus to a connected system. Our shared elements unite the solutions we offer, and when they’re used together – again and again – they are the foundation for the stories we want our brand, our people and our capabilities to tell. The identity elements – logotype, typography, color, grids and imagery – make it easier to create memorable internal and external communications.

Use of our brand is managed by Sitel Group’s Global Marketing & Communications team. With questions, contact brand@sitel.com. All assets of our brand are available in the GrowthCenter.

Logos

Our group logo.

The logo has two components: the red circle with an S inside and the words sitel group in lower case letters.

All Sitel Group-branded material must use the logo as shown here.

Margins

The spacing around the logo must be equivalent to half the
width of the red circle. Therefore, the minimum margin is
dictated by the size of the logo.

Minimum sizes

In print, the logo should never appear smaller than 20 mm
or 3/4 in. On screen, it must appear at least 60 pixels wide.

The Sitel Group Logo

You must respect the logo’s integrity – it is our initial brand ambassador!

To make sure it’s always legible, several variations exist and their use depends on context.

On a photograph or against a colored background, use the logo in a white circle.

In situations where use of full color isn’t possible, use one of the two monochrome versions of the logo against a neutral or plain background.

The Sitel Logo

The Sitel logo refers to our Omnichannel Contact Center subsidiary and related expertise.

As with the Sitel Group logo, the Sitel logo comprises two components: a red circle with an S, inside and the word sitel in lower case. Note that the word ‘group’ does not feature.

The variation on the logo’s theme – in a white circle, in monochrome, etc – and its visual use cases are the same as for the group logo. These is also true of the rules that define spacing, proportions and margins – they are identical.

Do I use Sitel or Sitel Group?

The Sitel Group logo must be used for all materials referring to our full breadth of capabilities – when we are representing our organizaton as a whole.

The Sitel logo must be used for all materials referring to our Omnichannel Contact Center subsidiary and related expertise.

Important: all the visual rules that follow in these guidelines must be applied for both entities – Sitel Group and Sitel.

For more information on logo use cases, please contact brand@sitel.com.

Dont’s

You cannot change how the logo appears.

It can’t be squashed or stretched under any circumstances. Only the versions in this guide are permissible.

Opposite are some examples of unauthorized modifications.

How to use the logotype

To ensure continuity for our visual identity, the logo is always positioned in the bottom right-hand corner.

For more information on positioning and size of the logo, refer to the uses section.

Tagline

The “Empower humans. Enhance brands” tagline should be used on all external communications.

Our tagline must always appear in our corporate fonts Geogrotesque – Regular weight, failing this the font can be substituted with Calibri – Regular.

Respect the phrase structure including capitalization and use of punctuation. Use Sitel Black and Sitel Red for the dot where possible.

When used in body copy, the tagline should always appear as “Empower humans. Enhance brands.”

Do’s

Use a monochrome (black or white) version when:
• use of full color is not allowed
• when legibility is an issue (red periods included)

Don’ts

Disrespect the rules. Like our logo, our tagline is a brand ambassador and must be used consistently.

Below are examples of what not to do.

How to use our tagline.
In order to guarantee the cohesion of our visual identity, the tagline is always positioned at the bottom of the page, on the left.

Its size is defined by the height “y” of the word group in the logo.

For more information on positioning and size of the tagline, refer to the uses section.

Colors

3 hero colors

Sitel Group’s identity is defined primarly by these three colors:

  • Red – used in the background and for the text (sparingly), or as the color of a shape behind the text
  • Black – used for text or as the color of a shape behind the text
  • White – used for backgrounds or for text laid over a non-white background

Sitel Red
Pantone 186c
CMYK: 0 – 100 – 81 – 4
RGB: 227 – 24 – 55
HEX: #E31837

Sitel Black
Pantone Process Black C
CMYK: 30 – 30 – 30 – 100
RGB: 0 – 0 – 0
HEX: #000000

White
CMYK: 0 – 0 – 0 – 0
RGB: 255 – 255 – 255
HEX: #FFFFFF

We are colorful!

To Sitel Group, being colorful means finding inspiration in diversity and enabling us to transform ideas into powerful solutions and outstanding experiences.

Yellow
Pantone 123 C
CMYK: 0 – 20 – 95 – 0
RGB: 255 – 200 – 0
HEX: #FFC800

Orange
Pantone 151 C
CMYK: 0 – 48 – 95 – 0
RGB: 255 – 151 – 18
HEX: #FF9712

Red
Pantone 186 C
CMYK: 0 – 100 – 81 – 4
RGB: 227 – 24 – 55
HEX: #E31837

Magenta
Pantone 226 C
CMYK: 0 – 100 – 0 – 5
RGB: 221 – 0 – 121
HEX: #DD0079

Purple
Pantone 2587 C
CMYK: 75 – 85 – 0 – 0
RGB: 112 – 48 – 160
HEX: #7030A0

Dark Blue
Pantone 286 C
CMYK: 100 – 85 – 0 – 0
RGB: 0 – 52 – 153
HEX: #003499

Blue
Pantone 285 C
CMYK: 85 – 50 – 0 – 0
RGB: 0 – 112 – 192
HEX: #0070C0

Cyan
Pantone 298 C
CMYK: 69 – 7 – 0 – 0
RGB: 19 – 181 – 234
HEX: #13B5EA

Blue Lagoon
Pantone 319 C
CMYK: 68 – 0 – 30 – 0
RGB: 0 – 199 – 199
HEX: #00C7C7

Green
Pantone 3275 C
CMYK: 75 – 0 – 52 – 0
RGB: 0 – 178 – 148
HEX: #00B294

Light Green
Pantone 375 C
CMYK: 50 – 0 – 100 – 0
RGB: 146 – 218 – 70
HEX: #92DA46

Lemon
Pantone 382 C
CMYK: 25 – 0 – 100 – 0
RGB: 211 – 216 – 0
HEX: #D3D800

Powerful Gradients

Gradients are inherent to our identity. These gradients are a combination of two colors from our identity palette. Only the gradients shown here are allowed.

Note: the colors that make up a gradient must be used at maximum opacity (100%) against a white background

Do’s

Use two colors in chromatic order to define the gradient.

Don’ts

Combine purple and magenta.
Use colors that are not our identity colors.
Use more than two colors to create a gradient.

The role of a gradient in conjunction with an image is to add color while providing space for legible text. The gradient is applied on top of the image with a recommended opacity of 70-90%. The gradient color should complement the image.

There are three possible types of gradient:

  • Partial – the gradient covers half of the image
  • Total – covering the entire image
  • Elective – used to reveal a specific element of the image (preferably a face)

Typography

The fonts to use

Typography is an integral element of our brand identity.

Geogrotesque is our brand font for official use in print, on screen and in videos. It is available in several weights but is mainly used in Bold, Regular and Light.

Calibri is the substitute font for the group for internal use and is available as standard on all Windows PCs.

Using fonts

The use of Geogrotesque should be confined to headlines and titles. Its purpose is to be impactful and to give strength to our message.

Calibri is for body copy. As a typeface, it’s easy to read.

When Geogrotesque is unavailable, Calibri should be used as a substitute font for headlines, titles and body copy. For brand consistency it’s crucial to respect these rules.

In practice

In addition to the previous rules, there are several other options for presenting text to create dynamism and guide the reader to the message.

It is possible, for example, to cut of a sentence to highlight a word or use different font sizes and weights (Light and Bold to be preferred). The italic variant can also be used to give movement to the text.

Here are the preferred treatments:

  • Combination of different weights
  • Use of italics
  • Combination of different sizes
  • Applying a gradient to the text
  • Using a rectangle behind the text

Do’s and dont’s

To go further, opposite are some do’s and don’ts to improve the readability of your text.

Icons

Icons should be primarily used in services and products as a call-to-acton or quick reference. Use icons where there is a clear function or where words won’t work – don’t overuse them.

Icons are available in our GrowthCenter.

Photography

Photography is one of the best tools to communicate the spirit and personality of our people. Choose images carefully, and avoid the use of stock photography.

Our imagery is made with our own people and captures the essence of the world we live in and the core of our brand – natural, authentic, optimistic, confident, fun and bold.

As a global organization, images should expose the diversity and range of our people across the globe and vary in race, gender, age and professional diversity.

Visit GrowthCenter to view and download our brand photos.

“We are Sitel.” asset

For all communication materials, we can include the ‘We are Sitel.’ asset.

It must be appear into a black rectangle or circle. Its size depends of your format composition.

‘We are Sitel.’ respect the phrase structure including capitalization and use of punctuation. Use White for the words ‘We are Sitel’ and Sitel Red for the dot. It must always appear in our corporate font Geogrotesque – Bold weight.

Note: depending on the country, the ‘We are Sitel.’ asset can be translated

In a circle

The circle must be in Sitel Black. The text is left aligned and a line break is applied after the words ‘We are’.

We recommend combining the black circle with a white circle where your copy is in black. For positioning, refer to the example, opposite.

In a rectangle

The rectangle must be in Sitel Black. We recommend keeping the phrase in a single line. A line break is permissible after the words ‘We are’ if space is at a premium and where each line appears in a rectangle.

We recommend combining the black rectangle with white rectangle(s) where your copy is in black. For positioning, refer to the example opposite.

Templates

Templates ISO format

For each standard ISO format, there is a recommended logo size. InDesign format templates are at your disposal on our GrowthCenter.

Templates US Letter format

For each standard US Letter format, there is a recommended logo size. InDesign format templates are at your disposal on our GrowthCenter.

Stationary

Business Cards

The business card is often a first impression of our group. An InDesign format template for business cards is at your disposal on our GrowthCenter.

Letterheads

Both InDesign and Word format templates for letterhead are at your disposal on our GrowthCenter.

Compliments Slip

InDesign format template for compliments slip is at your disposal on our GrowthCenter.

Our Posters

A selection of posters is available for decorating our sites.

These posters illustrate the diversity of our employees while reinforcing our identity and business culture.

All posters are available on our GrowthCenter.

Videography

Like our social media channels, video media represent the corporate voice of Sitel Group.

Videos must include identity elements and ensure consistency in the animation.

For this purpose, we created material in order to brand our videos.

Our intro/outro/lower thirds templates are available on our GrowthCenter.

Note: depending on the type of publication, templates may vary.

To facilitate the use of the gradient in our videos, a Total gradient type is preferred.

The gradient is applied on top of the video with a recommended opacity of 70-90%. However, it is possible to use the gradient as a background at maximum opacity.

You can also use a solid color background respecting our colors identity.

Using text in video

In general, use Geogrotesque.

However, if the asset is content heavy, use Calibri for copy other than titles.

All video subtitles must use the Calibri – Regular.

Apply the same principles to video text as for other media previously covered in this document:

  • Combination of different weights
  • Use of italics
  • Combination of different sizes
  • Applying a gradient to the text
  • Using a rectangle or circle behind the text

The default font for copy elements should be Geogrotesque.

Apply the same principles to video text as for other mediums previously covered in this document:

  • Combination of different weights
  • Use of italics
  • Combination of different sizes
  • Applying a gradient to the text
  • Using a rectangle or circle behind the text

Gradient usage

You can apply a gradient either:

  • In the background
  • As layer over a picture
  • On the text, or
  • In the box behind the text

If you use a gradient in the background or over a picture, we recommend using one of the following:

  • A black box with white text or white box with
    black text
  • Black text or white text (without box)
  • A combination of both

Note: only use one gradient on the same shot

Presentations

PowerPoint presentations are as much about communicating our brand as they are tools for promoting our solutions and services.

All of our PowerPoint presentations are in 16:9 format.

They bring together our identity elements – logo, tagline, colors, typography and iconography – and the rules must be respected.

To help you create presentations, a template is available on our GrowthCenter.

Covers

Each Sitel Group presentation cover must include:

  • the Sitel Group logo
  • a Headline
  • the tagline: “Empower humans. Enhance brands.”
  • an image upon which a total gradient is applied

How these elements are positioned is defined by the example on the right.

Note: a video can replace the background image

Sections

Each section divider must include:

  • the Sitel Group logo
  • a section number
  • a title
  • the tagline “Empower humans. Enhance brands.”
  • an image on which a partial gradient is applied

The location of the elements is defined according to the example on the right.

Slide Master

The default slide master is shown opposite.

This is the starting point for every PowerPoint slide.

Note: do not cover or modify the footer

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