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Sitel Group’s Employment Branding refers to how we speak to our people – current and future. Within our group, we refer to our people as associates or people.

We are a values-driven group.

Great customer experiences are powered by people who love what they do and where they work. Our people are our greatest asset. Without them, we cannot live our mission of creating happier experiences. Our people-centric culture is brought to life by living our values. – and these values are part of our group’s DNA and guide the way we work with our clients, within our communities and with each other. See Our Values.

Writing Guidelines for Employment Branding.

For the sake of brand consistency across all digital and print channels, we have this list of approved verbiage, phrases and expressions which align with our employment brand.
[Employment branding is an organization’s ability – and effort – to differentiate themselves in the market and promote their identity to future and current employees – and remain consistent across the employee journey.]

The Associate Experience is the Customer Experience.

At Sitel, we know the associate experience is customer experience. This means the happier our people are, the better the experiences they deliver are.

Headlines, subheads and body copy

Primary Headline

We are Sitel.


  • Grow your career with us.
  • Start here, grow here.
  • Join a people-driven company.
  • We work hard and reward harder.
  • We are hiring near you! Become part of something bigger.

Body copy

  • We’re having a career fair! Come with a [CV/resume*], leave with a job. {*CV or resume, market dependent}
  • Sitel is more than a job, it’s a career.
  • Come work with some of the world’s best global brands.
  • Join us! You’ll enjoy some of the best benefits in the industry.
  • Are you ready to Wow Customers? Begin your Sitel journey – apply today!
  • Are you passionate about helping people? Start your Sitel career today!
  • We need people who live and breathe our core values: Be Bold, Work Together, Build Trust and Wow Customers.
  • We can’t wait to meet you. Join us at our Career Fair!

Who we are (and what we offer our people)

  • Customer experience is our expertise.
  • As an industry leader, we rely on the expertise of our 75,000 people – empowering them to help customers everywhere, every day.
  • Sitel is a people-driven global company that delivers customer experience solutions to some of the world’s best brands.
  • Connect, grow and learn from some of the brightest minds in the industry -”all while having fun and working with some of the world’s best brands”
  • We connect some of the world’s best brands with their customers.
  • You’ll work with cool, new technologies to change the way our clients connect with their customers.
  • We transform customer care service into rewarding and meaningful experiences.
  • We are redefining the contact center – one experience at a time.

Benefits and Perks

  • Competitive wages
  • Full-time and part-time shifts available (depending on the market)
  • Paid professional training
  • Employee discounts
  • Growth opportunities through various development programs
  • Benefits* [use with footnote: *For eligible employees]
  • Fun and engaging company-wide initiatives, including our SitelFit wellness program
  • Job stability
  • Life-long skills and experience
  • Excellent work culture

Calls To Action (CTAs)

  • Apply today
  • Apply now
  • Let’s work together
  • Are you ready to join? Complete your application today.
  • Begin your journey today
  • Join our Sitel family
  • Grow with us! Submit your application today.
  • Be part of #SitelLife

Global statistics

  • 93% of our management positions are filled internally.
  • Global presence with 75,000 people, 27 countries, 150 locations and 48 spoken languages.
  • With 30+ years of experience in the BPO industry.
  • 53% of our positions are occupied by women.

Word list
Words that capture the spirit of Sitel.

  • Inclusive
  • People-centric
  • Approachable
  • Authentic
  • Fresh
  • Global
  • Problem-solving
  • Hands-on
  • Vibrant
  • Collaborative
  • Social
  • Outstanding
  • Industry-leading
  • Innovative
  • Empowering  
  • Inspiring

Terms and phrases to avoid

  • Call centerWe are more than just a call center. Use “contact center” instead.
  • Venture/ventures
  • Agent – say associate instead
  • Job Fair – always use Career Fair

Recruitment Marketing

  • Storytelling – a great story starts with great values; we leverage our global workforce to garner powerful content to recruit
  • People – we use OUR PEOPLE to recruit OUR PEOPLE – we aim to use no stock images

Social Media Hubs

At Sitel Group, we have three global Social Media Hubs to support our Employment Branding and Recruiting efforts around the globe. The Hubs work closely with both Global Marketing and their local Recruitment teams to attract talent and garner leads.

Social Media Hubs:

  • Americas – located in Managua, Nicaragua
    Supports North America, South America and Latin America
  • EMEA – located in Sofia, Bulgaria
    Supports Europe, the Middle East and Africa
  • APAC – located in Manila, Philippines
    Supports the Philippines, India and ANZ

The Social Media Hubs follow our Social Media Guidelines while bringing in elements of the local culture as well.

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