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Internal communications at Sitel Group are managed within our Global Marketing & Communications organization. We aim to enhance and streamline internal communications to reinforce our vision, policies and strategic priorities. This involves ensuring that information disseminated to our associates is relevant, easy-to-access, accurate and appropriate in both content and quantity.

Sitel Group leverages a variety of channels to communicate with its associates including, but not limited to: Workplace by Facebook (coaches and above), email, SharePoint sites, posters, town hall/group meetings, global desktop wallpaper and training among other channels.


Workplace by Facebook is our main channel for all internal communications. The Workplace platform is open to Coaches+ within Sitel Group (around 10K associates).

Visit to access our Workplace page (which uses single sign-on technology for associates).


As with most organizations, email is a vital communication tool for Sitel Group for both internal and external audiences.

Best practices

  • Workplace? Before sending an email to internal stakeholders, consider using Workplace.
  • Less is more when writing an email. Get straight to the point and keep it short and simple.
  • Write clear subject lines. Let your audience know exactly what the message is about before they open it up.
  • Branding. Adhere to our branding guidelines and our Email Signature Guidelines.
  • Include visuals (if applicable). Ensure you include all available information and anticipate any questions that will come.

Email Etiquette

  • Reply All. When sending an email to a distribution list, always blind copy (BCC) the distribution list to mitigate a string of reply all messages which can be disruptive to all involved. Additionally, to respect others’ time and inbox capacity, limit replies to those who need to know the information being conveyed
  • Professionalism. Emails should be professional and respectful in tone.
  • Capitalization. Avoid writing an email in all caps – this can come across as yelling.
  • Proofread. Before sending an email, re-read emails to correct errors, check tone and avoid miscommunication.
  • Address. Add the email recipient’s address after composing the email to avoid sending an unfinished/unedited message. Double
    check the recipients’ addresses before sending.
  • Forward. It’s best not to forward without permission, or at least to review all content that will be forwarded to avoid
    sending sensitive information. Do not alter others’ text.
  • Turnaround/response. Employees are expected to respond to emails both internally and externally within a reasonable (or set) timeframe.
  • Noone-liners. Refrain from sending one-line emails such as “Thank you.” or “Got it.” These messages do not advance the conversation or add value to the recipient.
  • Keep it short and sweet. The long e-mail is a thing of the past. Write concisely, with lots of white space, so as to not overwhelm the recipient. Make sure when you look at what you’re sending it doesn’t look like a burden to read – feel free to use bullet points. The person reading your e-mail should not have to dig through several paragraphs in order to figure out what you’re asking. You should state the purpose of the e-mail within the first two sentences. Be clear, and be up front.

Email Signature

Email signature guidelines for Sitel Group can be found in GrowthCenter.


Organizational announcements are made via Workplace.

  • Global: VP and above (country managers, functional vice presidents, etc.)
  • Regional: Director and above (site directors, functional directors, etc.)
  • All other announcements and/or promotions should be communicated by the associate’s supervisor (with the support of the Communications team if applicable)
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